Friday, 25 July 2014

10 Ways to Drive Traffic to Your Etsy Shop - Etsy Tips and Advice

Struggling to get traffic to your shop seems to be a growing problem on Etsy. I see it everywhere! The Etsy forums and teams are riddled with members wondering why their views or sales are low and they want to know how to drive traffic back to their shops.

So here I am with 10 ways to drive traffic to your Etsy shop! Shall we begin?!

1. Work on Your Titles and Tags 

Getting your listings to show up higher in Etsy searches will almost always increase your views. How do you do this? Work on your titles and tags!

To learn some basics on how your titles and tags work together to determine where your items fall in search, then you should check out the following articles:

Would you like to see a detailed tutorial on how to optimize your titles and tags to show up higher in Etsy search? Let me know in the comments below and I will do my best to add it to the line up!

2. Shop Photography

Having quality shop photography is very important when your trying to sell your work online. A photo that shows off your work well is more likely to get customers to click into your listings and it gives them a better understanding of exactly what you are selling. You also increase your chances of being featured in Etsy treasuries and on blogs if you have professional stylistic photos that complement your brand.

In August the One Big Sale Day team will be doing a Photography workshop! If you would like help with your photos you should check out the weekly threads on the team! We will also be posting weekly articles on the blog that will cover the topics we discussed throughout the week :) Check out the first thread in the series here:

3. List more items...

Every product you have listed on Etsy is one more chance for someone to click into your shop. With more items in your shop you will show up more frequently in search results. Build up your product line as much as you can so that there is more of your shop on the web for potential customers to find!

Rainbow Lotus Geometric Zen Doodle Pendant Necklace- Rainbow Color Jewelry Festival Wear Modern Design Painted Statement Necklace
Member Product Feature
Rainbow Lotus Geometric Zen Doodle Pendant Necklace by Zentranced on Etsy

4. Get on social media... Like right now! 

When you think about your target customer where do you think they are? Chances are most of them are hanging out on some form of social media! With the proper use of social media marketing you can catch the attention of many potential customers. Have a look at the inforgraphic below (source: to see recent stats regarding some of the most popular social media platforms...

(Source: 2014 Social Media Comparison Infographic via Leveragenewagemedia)

If you are completely new to the idea of social media marketing then I strongly suggest thoroughly researching how to market your brand through your chosen platform. Take it one step at a time... There is no need to go open every type of social media account in existence! That will just create extra work for you that in the end won't pay off.

Here are some helpful articles to get you started:
Want even more help? Back in 2012 Handmadeology released a free 5 day ecourse called Social Media Blitz 2.0. Some of the info is now slightly outdated (because social media is constantly changing) but it is still a great way to get introduced to marketing your Etsy shop through social media.

5. Get involved in the Etsy community!

On Etsy, as many of you already know, there is a very strong community! From teams, to forums there is a lot of love and sharing going around. I think it is very important to be involved in the community you sell in. It helps to spread the word about your business! 

If you opened up a brick and mortar store would you just quietly sit in your shop hoping people came in? Probably not! You would probably get involved in the community (at least a bit). You would frequent the local coffee shop and you would make friends with your neighbors! You would tell people and the community about who you are and what you do! 

So... Do the same on Etsy! Join teams, talk in the forums, favorite and share other shops! Make treasuries featuring other sellers work. If you make well curated on trend treasuries it may even get featured on the front page of Etsy (which brings a big spike in traffic even as the curator)!

6. Start Blogging 

This may not be for everyone but it can really help build awareness for you brand. If you think you would enjoy blogging about your shop and other (relevant) topics then I would consider it time well spent. Share your story, or upcoming products... Write about fashion or home decor! If you share articles that are relevant to your customers then your blog is just one more door into your shop :)... Just make sure you blog about relevant topics, and have a well seen link back to your Etsy shop (in multiple places) on your blog or else it won't help so much with increasing traffic on Etsy. 

7. YouTube

Just like social media, YouTube is huge! There are so many great ways to share your products and your shops story with a YouTube channel. You can do simple product videos using photos from your listings, you can Vlog about your shop, or you could even share tutorials (which is very popular). YouTube users watch over 6 billion hours of video each month!!! That is an insane amount of video watching! With 1 billion unique visitors monthly it is very likely someone will watch what you share...

8. Branding and Customer Service

SO... You might be asking "How does branding help bring traffic to a shop?" My answer.... How does it not?!

By properly building your shop brand that includes providing every customer with exceptional customer service you will create brand loyalty! Customers will remember your shop by name, they will come back for more, and they will tell all their friends about how amazing you are!

If you think you could improve in this area (most people can these days)... Here is a great article from the Etsy blog that talks about building customer service into your brand:

9. Off line promotion!

Just because you sell online does not mean you are limited to marketing online... How can you market off line? 
  • Carry business cards with you everywhere you go and hand them out to anyone and everyone who asks about what you "do". 
  • If you sell something you can wear... Then wear what you sell! Every time I leave my house I make sure I put on one of my accessories. When anyone complements the piece while I'm out then I hand them one of my cards (that I am always carrying!)... and if I don't have my cards on me... I then have to resist the urge to physically kick myself for missing the free marketing opportunity. 
  • Grassroots sticker campaigns!!!!! Get some business stickers with your Etsy shop address on them, then slap them around the city! If you do this I strongly encourage legal use of your stickers... Please do not put stickers on others property without their permission... If you do then you are negatively advertising your shop and the sticker will most likely just get torn down anyways.  
  • Make bumper stickers! Put one (or 10) on your car and hand them out to friends, family, and anyone else who would like to support your business. Next thing you know you are getting customers from sitting in traffic :)  
  • Post flyers and business cards on local community bulletin boards.
  • Put an ad in the paper... People still read papers right?  
This list is just a few of the many ways you can market offline... Get creative with it and have fun!

Have more ideas for offline marketing? Tell us about them in the comments!

10. Get featured!

Getting featured on the web and off is a really great way to get traffic to your shop. Bloggers are constantly looking for content to post... and if you have a shop that would make a good feature then bloggers are typically happy to hear about it. Many people wonder how you get featured in blogs and magazines and there are really only two ways to get this done...

  1. You get approached by the blogger or magazine (typically because your work is well known) or...
  2. You go out on a limb and tell bloggers and magazine editors about your shop and then you hope for the best!
Typically for Etsy sellers that are trying to get their shops noticed in the crowd #2 is the way you will get featured. Just make sure you don't spam bloggers and magazines with your shop. Be familiar with the person and/or business you are approaching. If you have never read the blog then in my opinion (and many other opinions) you should not pitch to be featured until you have familiarized yourself with the writers work!

Fabric Hair Bow in Light Blue Gingham Print (Aqua Blue)
Member Product Feature
Handmade Fabric Hair Bow In Light Blue Gingham by RockaBeautyBoutique on Etsy

So there you have it... You now have an arsenal of ways to drive traffic to your Etsy Shop! I hope you all found this post helpful. Have you tried any of these ideas out? How did they work for you? Have any other great traffic boosting ideas? Let us know in the comments!

Thanks for stopping by... Have an awesome day!

About the Author - RockaBeauty Mama (OBSD Team Leader)
TJ, aka RockaBeauty Mama, is an Etsy seller who has spent years learning the ins and outs of running a creative small business. When she became a stay at home mom, back in 2011, she began doing regular research on and off of Etsy whenever she found the time. She loves sharing what she has learned with other Etsy sellers who want to better their shops. In early 2014 she opened her own Etsy shop, RockaBeauty Boutique, where she sells her handmade retro inspired and alternative style accessories.

Want to see your items featured in our Etsy Tips and Advice articles? As a member of the OBSD team you can submit your products in our team thread to have them featured in our blog posts!

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