Thursday, 29 January 2015

Someone to love... Curated by RockaBeautyBoutique

Someone to love...

100% One Big Sale Day team treasury!
Dreamy vintage radio fine art photography, vintage radio art decor, antique radio art decor
Raw Amethyst Necklace - Crystal Pendant - Natural Stones - OOAK - Magical - Amulets - Gifts
Tiny heart stud earrings - Polymer clay - pink red hearts - Valentine's Day present
You Are So Loved Illustration - Vertical
Pink and Black Soda Tab Choker with Black Guitar Picks!
Minimalist Arrow Love Art Print - Inspirational Art - Motivational Print - Love - Arrows Art 8.5x11 Print - Ready to Frame
Cupcake Cookies, Birthday Party Favors for Birthdays, Recipe Parties, Girl's Night Out, Baby Showers - Made to Order decorated sugar cookies
PAIR Baby Pink Ornate Setting & Black Gem Heart  Ear Plugs / Gauges - 22mm  24mm (15/16") , 25mm (1") ,  26mm, 28mm (1 1/16"), 30mm
ON SALE Heart Drop Earrings, Sterling Silver, Neon Pink Swarovski Crystal, Modern, Love, Valentines Day Gift, Bridal, Bridal Party, Weddings
Mini banner 5x7, embroidered banner, small banner, banner quote, valentine gift, love gift, wall decor, banner wall hanging,girlfriend gift
Ruby Red Pendant Necklace with Swarovski Crystals, Swarovski Pearls, and Gold Fill
Valentine's Day Card.  I still pick you card with red zinnia.  Personally photographed and designed.  Single card.
Happily Ever After Potion Bottle Necklace - Potion Bottle Charm - Glass Vial Charm - Fairy Tale Jewelry - Once Upon A Time -  Magic Spells -
3D Handmade  purple shades  paper Butterflies. Perfect for Home, Nursery, Girls Room.
Bridal shower favor, wedding favor personalized favors party favors wedding shower favors rustic wedding favor bachelorette party heart
Chocolate round motif, hand printed fabric coaster, set of 4

Sunday, 25 January 2015

Merchandising - Putting it in Practice (Part 2)

In the last part - Keeping your shop fresh through the year, we talked about when is a good time to freshen up your shop to keep views and sales up. In this part we will talk about how to put things in practice especially when it is a online shop.

Let's break down Etsy's main concerns in merchandising a little further and talk about what we could do to achieve it.

Shopping experiences -

This means that shoppers find your items easily and are greeted with items and services they are looking for during that time or season. Also they get all the information they need to make a decision from the pictures and the descriptions

What you can do to achieve this:

1) Make sure that your titles, tags and description are fleshed out. Titles and tags should use all available space, while descriptions should always include material, size and also is in the 'voice' of your brand.
More on writing descriptions -

2) Offer relevant gift packages or link your items with other similar items within your shop, that could go together as a gift package.

3) Re-organize your shop by placing seasonal items on the first page or by featuring them on the top.

4) Ensure that your photos are clear, bright and provides information like size, colour, texture... etc.
More on Photography -

Brand Marketing

Although you might change up your shop for the season, your brand should remain consistent and strong. Keeping your brand identity consistent helps your customer recognize your brand, strengthens your identity and helps differentiate your shop from all the others out there.

What you can do to achieve this:

1) Make sure that your about page is filled out and that it represents what your brand is about.
More about crafting your about page -

2) Using images and visuals on your social media account also could help letting your shoppers know that you have in season items in your shop and draw them in. But make sure that the visuals you use is in line with your branding visually, so that it does not confuse your shoppers.
More about visual branding on social media -

Valentine's Hearts & Wedding Bells by couturenicole

Inventory expertise

This might be the hardest of all three in my opinion, as it deals with trends and forecasting what would sell. Preparing your inventory for the season is the essence of merchandising.

What you can do to achieve this:

1) Keep up with trends by subscribing to Etsy Finds, browse Trending Items regularly to get an idea of what shoppers are looking at and liking, and read up on Holiday merchandising desk published in the Seller Handbook in September/early October.
How trending items are chosen -

2) Prepare multiples of your best selling item and offer a variety in terms of colours, sizes and application (eg: as a necklace, ring or earring). This will take preparations from the beginning of the year, planning your product offerings whilst keeping up with latest trend.

This article covers some of the few key points on merchandising for your Etsy shop. Merchandising is a large and important area when it comes to marketing your online shop, so there is a whole lot of information online. Here are some I've found which could give you further information -

I hope you will find these links interesting and informative. Here's wishing you a wonderful year!

About the Author - Yini (OBSD Team Captain)
Yini runs a small handmade home decor shop on Etsy, Kotona. In May 2014 she started the One Big Sale Day team, to harness the power of togetherness amongst team members and help each other promote their shops.

Thursday, 22 January 2015

XOXO - Love at First Sight Curated by ByGraceDesignsStudio

XOXO - Love at First Sight

A collection of items that remind me of love and of Valentines Day. Enjoy!

Realistic Still life - Lilium Flower - Art Print - Watercolor Painting, Gorgeous High quality Print, Wall and Home decor
Valentine Love Roses Fashion Magazine Purse Red Unique  Gifts for Her Under 50
Retro Headband  Pin Up Hair Scarf Red and Pink Lips Knotted Headband Rockabilly Hair Bow
Faith Hope Love Art Print, Printable Art Wall Decor, 8x10 INSTANT DOWNLOAD Pink Gold Foil Polka Dot Print
Triangular zip pouch hand printed  rust red organic round motif, sweet potato, natural cotton fabric cosmetic pouch make-up bag gift for her
1970's Bebe platform heels / burgundy T-strap cut out heels
Limited Edition Sashay Scarf in Wine Shimmer Metallic by Tammarie Designs
Pink howlite jewelry set, necklace earrings set, pink howlite jewelry, nugget necklace, pink choker, chunky necklace, gift, chunky earrings
Pink and Black Loose Paper Beads First Anniversary Beading Supplies Handmade Beads Lightweight Beads Up cycled Recycled Repurposed Boho Chic
Soviet Wallet, Vintage Coin Purse, Retro Accessory, Retro Fabric Purse, Plastic Accessory, Unique Gift for Her, 80s Style, Women Wallet
Set of three pink sequined flower bobby pins with green ribbon leaf accents
Maroon Red Flower Hair Clip, Created with Plastic Shopping Bags!
A-line Sweetheart Neckline Chiffon Bridesmaid Dresses, Cheap prom Dress ,long Evening Dress, Red Party Dress ,long Chiffon Prom Dress2015,
VALENTINES SALE , Red Patchwork Pillow Cover ,  Cross Stitch Pillow , Decorative throw pillows , Heart Pillow , Gift for her
Red Poppies ORIGINAL Abstract Palette Knife Landscape Fine Art Bright Oil Flower Painting on 20x12 Canvas by Denisa Lauras
Medical professional heart themed badge reel -- nurse, doctor, medical assistant, nurse practitioner, physician's assistant, LPN, CNA

Saturday, 17 January 2015

Thursday, 15 January 2015

I think I love you... Curated by RockaBeautyBoutique

I think I love you...

Curated by RockaBeautyBoutique

Valentines Day Gift - Custom Portrait - Mixed Media Original Illustration - Couples Gift Idea
Vogart children's frames / Vintage child's rhinestone glasses / kids eyeglasses / cateye geek spectacles / 80s girl Eyewear
Vintage Gray High Heels, 1980s 80s, Hush Puppies, Kitten Heel, Size 5
Reversible Fabric Bin in Red, White, Yellow Blue Stripes Fabric, Storage, Basket
Head-To-Toe Cleansing Bar 'Green Goodness' Anti-Aging ∙ Moisturizing [Vegan ∙ Organic ∙ 100% Natural]
Green beaded  bracelet with ladybugs
Soviet Wallet, Vintage Coin Purse, Retro Accessory, Retro Fabric Purse, Plastic Accessory, Unique Gift for Her, 80s Style, Women Wallet
Cashmere panties, wool underwear, red heart, valentines gift, gift for her, romantic lingerie
Bright Pink Adjustable Ring. Resin Flower - STARGAZER
Green Statement Necklace, Gemstone Jewelry
Emerald Flower Ring in Sterling Silver with 2mm Emerald stone set in hand sculpted Peony Flower  Engagement Ring, May birthstone
In Stock Plaid blanket scarf blanket scarves plaid scarves oversized multi color camel scarf knit scarves gifts under 30
Black leather Cat coin purse, Cat in love little pouch, made to order
BUTTERFLY KISSES Wooden magnet in the technique of decoupage rustic, shabby chic and vintage, yellow and pink
SALE: 8mm Pendant Necklace, Precious Petals Pendant Necklace made with 8mm Fuchsia in Antique Brass
Wine Rack Mid Century Red and Black Stackable