Writing descriptions for your Etsy listing could be a very time consuming task, especially if you experiencing 'writer's block' while doing it. When I started running my Etsy shop I realised that this might be the most time consuming task, next to actually making my items!
After spending some many hours thinking and researching how I could simplify this task I came up with a 'system' that helps to get my descriptions down quick and get my items listed in a short-time.
And I will be sharing this with you here, step-by-step.
A good description should help your shop achieve 3 main things -
1) Provides your customer with important and necessary information
2) Help your item to be found in searches by improving SEO - within Etsy and on Google
3) Provides internal links within your shop
Step 1: Cut it up to smaller sections
Let's start of by creating a 'format' that will be the main guide for all your description's main body, by breaking up the chunk into smaller sections and tackling each section. By having 'sections' in your description you can choose sections to be unique for each item or repeated among similar items. It also helps make sure no important information is left out.
Here is an example of mine -
Section 1 - This paragraph gives the description of the item, although it might read a little weird but it could be understood. This is because this paragraph is a key-phrase rich paragraph. Key-phrases are phrases that someone might be searching for.
Section 2 - Any other interesting info selling point of your item but might not contain key-phrases that you want your item to be searched for. It is separated from the above section so that the first paragraph is not too heavy. Some of my item description has Section 2 and some don't.
Section 3 - This part is for dimensions which could be in a sentence or point form.
Section 4 - Care or proper storage instructions, every product should have care instructions even if you are selling supplies.
Section 5 - Some information or feature of the making process or packaging that is similar with some or all of the items Eg:
'My items are made with toxic-free water based glues' or
'All items are wrapped with reused packaging unless new packaging is requested'. If it is a great selling point or note-of-caution then it is good to repeat it on every listing (if it is the same) and also in your policies.
Section 6 - Links to other similar items in your shop. This helps you customers to find the matching piece or items that could be gifted together.
Things to note about the 'Sections'
1) Choose what sections are important and relevant to your items
2) Place them in any position best for your item, accept Section 1 which should always be on top DO NOT have sale announcements or short sentences on the first paragraph as it could affect your SEO
3) Add other sections that are relevant to your items, eg: for Art and Photos - what was your inspiration, your motivation to create this piece, also same goes for purchases that are motivated by emotions. But do not confuse this with key-phrases and do not place this in first paragraph, unless it is your key-phrase paragraph (explained in later steps)
Now that you have sections, you could easily identify some of these sections that will be repeated with all your items. With Etsy's copy function for creating listings, you can easily follow the format of the listings before. But I recommend that you keep a copy in your note book, just in case.
Here is Part 2 -
http://onebigsaleday.blogspot.fi/2015/04/write-etsy-descriptions-in-5-easy-steps_14.html
